Building the Future of Cricket in Sweden
Anchor Cricket was founded by Indian tech and AI innovators Nagendra Siddoutam and Manish Singh, who believe talent should never be dictated by weather, wealth, or the place you come from.
When they stepped into Sweden's cricket scene, the truth was impossible to ignore: The passion was real. Talent was everywhere. But the access simply wasn't.
Every winter, the game froze - Training stopped, momentum disappeared and kids with potential had nowhere to go.
Naga and Manish had spent years solving problems through technology, systems, and execution at scale - so they approached this the same way: not as a sport to "support," but as a broken system to rebuild from the ground up.
That's how Anchor Cricket was born - a modern, year-round development platform where young athletes train like professionals, grow consistently, and are never limited by climate, circumstance, or closed doors.
Their philosophy is simple and it drives everything we do:
If opportunity doesn't exist, build it.
If the system wasn't built for you, create a new one.
And if a child has talent, nothing should stand in their way.
To become the most trusted pathway for young cricketers in Scandinavia – a place where talent from any background can train, grow, and dream as big as the game itself.
We're here to remove excuses, break barriers, and let passion for the game be the only differentiator towards the road to success.
Everyone here has one goal:
Help players become the best version of themselves - on and off the field.
Founder
Naga is a tech builder with a bias for action and ideas that move fast. A lifelong cricket obsessive, he's on a mission to give every kid in Scandinavia the access and opportunities he never had. Masterclasses, pathways, youth-first systems - Naga is the spark pushing new age cricket forward here.
Co-Founder
Founder of Betahub and one of the sharpest AI minds in the region, Manish powers Anchor Cricket's innovation engine. He blends a deep love for cricket with a sharp instinct for innovation - building the frameworks that make Anchor smarter, stronger, and ahead of the curve.
Strategic Partner, Global Franchise Relations
Anik drives Anchor Sports' global franchise strategy, building high-value partnerships and expanding the brand's footprint across the professional cricket landscape. With a deep understanding of international cricket ecosystems and franchise structures, he leads growth initiatives that strengthen Anchor's global presence and unlock new pathways for players and programs. Anik is the bridge between Anchor and the wider world of elite cricket.
Sports Operations Manager
With a sports management degree from Bosön Folkhögskola and years of hands-on cricket experience, Azam is the operational backbone of Anchor's masterclasses and events. He ensures every session is executed with precision from athlete logistics to on-ground delivery, creating smooth, world-class experiences for players, coaches, and visiting legends. Azam's expertise keeps Anchor running like a high-performance engine.
We are grateful to our partners and sponsors for their support in helping us achieve our vision of building the future of cricket in Sweden.
